Post by account_disabled on Feb 17, 2024 6:43:53 GMT -5
For example, in 1985 the Journal of Marketing Research, the leading academic marketing journal, devoted an entire special issue to Competition in Marketing. In 2009, marketing guru Professor Philip Kotler declared that the marketing discipline was in its fifth era, the era of holistic marketing, which recognized the more inclusive view of actors that the marketing discipline had adopted in the modern era. Convergence The full addition of competitors to to the strategist's focus have converged the work of marketers and strategists on the same thing.
At their best, both marketers and strategists try to determine WTP/HTW and use similar tools to evaluate customers, competitors, and the company to make that decision. Now they have the same job, just with different titles. I now realize Mobile Phone Number that within the marketing function, there are some specialists who do things like buy media or oversee the creation of advertising copy. And in the strategy function, there are specialists who work on mergers and acquisitions or in project management. I also recognize that all strategists have not integrated the customer into their considerations and all marketers have not fully integrated competitors.
But done correctly, the core job of marketers and strategists has become the same. If a marketer does a great job of considering customers, competitors, and the company to make an excellent WTP/HTW choice, there is nothing major for the strategist to do. And if a strategist does a great job of considering customers, competitors, and the company to make an excellent WTP/HTW choice, there's nothing major marketing needs to do. Duplication in Modern Corporation As a result, modern society embodies massive duplication. It doesn't need both a marketing function and a strategy function.